One of Australia’s leading film and television public relations consultants, Catherine Lavelle established CLPR in 1992. With an extensive career in the film and television industry, both in Australia and overseas, Catherine began her career with Warner Bros in 1983, before joining Playpont Films – an international sales company representing a large catalogue of European arthouse titles including The Lift, Broken Mirrors, Ciske The Rat and Jos Stelling’s The Illusionist.
In 1985, Catherine joined Henson International Television (HIT!), with responsibility for the international marketing and advertising campaigns for their catalogue of programming, including The Very Best Of The Muppet Show, The Labyrinth, The Storyteller, Muppet Babies and Fraggle Rock. She also assisted with negotiations on pre-financing productions and the organisation of co-productions with major European broadcasters.
Moving to Australia in 1988, Catherine was appointed Head of Publicity and Promotions for the Beyond Group, before becoming Marketing Manager in the establishment of Beyond Films in 1991. In that role Catherine was strategically involved in the publicity and international marketing campaigns for a number of Australian features and television programs including The Crossing, A Woman’s Tale and Strictly Ballroom.
In 1992 Catherine established her own public relations consultancy specialising in taking productions from script to screen, working on the features The Adventures Of Priscilla, Queen Of The Desert, Blinky Bill and Exile, before being appointed as Manager, Network Publicity for Network TEN in 1993.
In 1999 Catherine re-established CLPR and was immediately appointed by Beyond to handle their corporate and public relations working on titles including Lantana, as well as managing the domestic release campaign for Paul Cox’s Innocence and the unit and release publicity for The Magic Pudding.
Having managed campaigns for some of Australia’s most iconic films, CLPR has built a reputation as one of Australia’s leading film and television public relations consultants specialising in taking productions from script to screen. CLPR also manage the corporate public relations profile of its clients as well as handling personal publicity requirements for a number of leading film and television identities.
In 2001 CLPR was appointed by 20th Century Fox Film Distributors to handle the Australian marketing and publicity campaigns for the Fox Searchlight catalogue. CLPR was integrally involved in the marketing and publicity campaigns for titles including Sexy Beast, Tigerland, One Hour Photo, 28 Days Later, Antwone Fisher and The Dancer Upstairs.
Expanding their client base, CLPR went on to manage the Australian theatrical release publicity campaigns for titles including Donnie Darko, Paradise Now, Molokai: The Story of Father Damian and American Splendor. Further titles include One Night The Moon, Willfull, The Bet, Razzle Dazzle, Footy Legends and The Black Balloon.
Appointed by Showtime Australia to handle the publicity campaigns of their special event television and the launch of the new premium channel showcase, CLPR managed the Australian publicity campaigns for Deadwood, Dexter, Love My Way season three, Tangle seasons one and two, Satisfaction, The Tudors, Rome and Tim Winton ’s cloudstreet.
The campaign for cloudstreet received two ASTRA Awards for Most Outstanding Off-Air Program Promotion awarded to the most creative and effective off-air program promotion for a single subscription TV program, series or event and Most Outstanding PR/Communications Campaign awarded to the most creative and effective stand-alone PR or Communications campaign.
CLPR has managed the unit publicity for television productions including Screentime's Janet King (seasons one, two and three), The Secret Daughter, ANZAC Girls, Crownies, Brothers In Arms and Tricky Business as well as managing the materials requirements for Underbelly: Badness, Underbelly: Squizzy and most recently Wolf Creek the television series. The company also manages all of Blackfella Films' productions including the highly acclaimed Mabo and multi award winning series Redfern Now (seasons one, two and the telemovie Promise Me), as well as the highly anticipated Deep Water. Previous credits including Playmaker's Hiding and Love Child (seasons 2 and 3), Storyark's Carlotta, Gristmill's Upper Middle Bogan, In 2016 the company managed the unit publicity campaigns for Essential Media's Doctor Doctor, CJZ's House of Bond, and worked with Playmaker on the later campaign of The Wrong Girl.
CLPR’s most recent feature campaigns include Abe Forsythe's Down Under, Chris Peckover's Safe Neighborhood, Shane Abbess' Science Fiction Volume 1: The Osiris Child, as well as previously handling Anupam Sharma's unINDIAN, Stephan Elliott's A Few Best Men and Not Suitable For Children as well as Gristmill Productions’ comedy feature Now Add Honey.